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BENETEAU X ALPINE PARTNERSHIP

2025-01-23T13:47:00.000Z

BENETEAU X ALPINE PARTNERSHIP

Two icons of the French industry, Alpine and BENETEAU, join in a long-term partnership to align expertise and vision.

Two iconic pillars of the French industry are proud to announce a long-term partnership at the international boat show, Boot Dusseldorf.

BENETEAU and Alpine, the high-end sports specialty brand BWT Alpine Formula One Team, will collaborate on a series of projects aimed at strengthening each brand's commitment to innovation through design and excellence in quality. Firmly anchored by their rich heritage in the world, combining over two hundred years of expertise under the famous tricolor banner. BENETEAU and Alpine are now ready to redefine luxury style, sporty design, and drive a new generation of thrill-seekers towards ultimate style.

This co-branding partnership will provide Alpine and BENETEAU owners and dealers with exclusive access to events and special offers. This partnership extends to the Alpine Cars and BENETEAU product range and will lead to collaborations in limited editions which will be announced later in the year. Borne by the Grand Prix, the BWT Alpine F1 Team, the DNA of motorsport, and performance in automotive products to align with BENETEAU's ambition.

The global leadership and investment of the yacht builder in a new range are aligned to propel these two icons of the French industry and technological expertise towards reinforcing their goal-oriented vision, the design and becoming the reference in their respective fields.

The first projects will be announced in March 2025.

Interview

We are delighted to join forces with such a renowned player in motorsport.

Declared by Eric LeVine, Sales Director of BENETEAU Motor Yachts.

This partnership reflects our shared energy and determination to challenge ourselves to discover new paths to success. Alpine is an obvious and logical partner. There are many parallels with our brand, such as being a reference in the manufacture of high-end products, our vision of an exceptional customer experience, and our desire to exceed market expectations.

The spokesperson for Oliver Oakes's Alpine F1 Team stated:

We are very excited about the idea of partnering with the prestigious BENETEAU boat building company. The BWT Alpine F1 Team and BENETEAU are at the forefront of their industries, both based on performance, and by combining their expertise, they will be able to create a range of cutting-edge projects. Alpine's bold goals for automotive success, both on and off the track, are reflected in BENETEAU's innovative vision for the future, and we are delighted to begin this collaboration.

 

Antonino Labate, Vice President of Sales, Marketing and Customer Experience at Alpine, also commented:

We are delighted to announce Alpine's latest collaboration with the French recreational boating giant BENETEAU. Beyond our passion and expertise in France, we share common ambitions in product development, sustainable innovation, and growth. This partnership targets a wide range of activities that will allow us to bring together our respective audiences and increase international visibility.